Ugly new Marlins logo perfectly reflects team

It’s overly colorful, yet somehow generic and generally bad. It tries so hard to be cool, but it’s just mediocre. It tries to capture Miami’s hearts and minds, but just comes off as a bad parody of what a logo should be.
I hate how bad it is, but I love that it is a perfect representation of my team. Behold, the new Marlins logo:

Three major design fails, IMHO:
Art deco influence: The typography of the big M attempts to capture art deco style, but misses it entirely, because the mish-mash of color distracts from the geometry.

Color choice: They’re trying to introduce a more vibrant palette, while maintaining the old teal and black. They incorporate orange, which is an easy pick because so many other Miami teams use it, but they also add yellow, which makes this feel more like Albuquerque than Miami. Besides, does anyone remember how well the Houston Astros’ rainbow scheme turned out?

Minimalism: The Marlin swoosh is an attempt at minimalist design, but it’s undercut by the raucous color choice and the decidedly ornate M.

(Via Miami Herald Fish Bytes)

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Comments
One Response to “Ugly new Marlins logo perfectly reflects team”
  1. rob elba says:

    great post…HORRIBLE logo!

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